Tanzanian media personality and radio presenter Millard Ayo is now the most subscribed user on YouTube in Tanzania beating bongo flava sensation Diamond Platnumz.
Millard Ayo had accumulated over 1,813,000 subscribers on YouTube by the time of writing this article while Diamond Platnumz had 1,808,000 subscribers.
Millard is a radio presenter at Clouds FM. He is also the most popular blogger in Tanzania.
He has been on radio since he was 13 years when he won the chance to do a children’s show on Clouds FM. Right now he got a show every weekday from 7am and it is a countdown show where he looks at the biggest stories around the world from politics to sports to entertainment.
After doing his form four exam in 2002, he did not do well,so he went to Arusha College of Electronics. He says his uncles used to fix televisions, aerials and other electrical work and according to him they made really good money so he figured he could join their trade. To become an electrician.
But this didn’t work for him as he did not make any money so he decided to concentrate on what he thought he was good at and that is media. He went to a media school for a year before he moved to Zanzibar. He joined Zanzibar Television and became a news reporter for six months before moving back to Dar es Salaam where he joined a Christian radio station as a presenter for three years.
This too didn’t work for him as he wasn’t making a good money. He used to live in Keko Machungwa slum in a house that didn’t have electricity. He would go and iron his clothes at work and sometimes even wash them there. He used to get paid Tsh5,000 (KSh240) per week and would get a salary increment of Tsh5,000 per year. He worked there for 3 years.
He then moved to Radio 1/ITV and his salary now ballooned to Tsh300,000 (KSh 14,400) and was there for three years again. Here his life changed, his name started getting traction but he wanted more. His dream was to work with Clouds FM, the biggest station in all of Tanzania. He had applied to Clouds FM many times but they didn’t know who he was so they rejected him. But after Radio 1, they asked him to go work with them.
Today, Millard Ayo has one of the biggest and most visited websites in Tanzania.
Apart from YouTube, he has over 4.9 million followers on Instagram, over 2.3 million followers on Facebook and over 600K followers on Twitter.